The Phases of a buyer lead for open houses
Open House Weekly Marketing Strategy: CLICK HERE
Market the open house
- Build out Listing-To-Leads landing page for the open house or find the home on your KW website and point people directly to that house on your website. Set your website settings to aggressive to capture the leads.
- Market the open house online (Facebook, Craigslist, Instagram, Zillow, Realtor.com, MLS, etc)
- Put up a rider on the sign post early in the week to notify date/time of open house
- Do a video walk-thru and post online (Days before the open house and same day)
- Put on 30+ signs the day of the open house
Complete the open house
- Door knock the neighborhood the day before the open house or the morning of the open house (use the invitation Script and Flyer)
- Have guests complete the Feedback Form for a drawing, not just sign in
- Try to set Buyer Consultations/Listing appointments while at the open house. This avoids you having to chase them later
After The Open House
- Send “Thank You” text and/or emails to everyone that came (same day)
- Complete the drawing the same day
- Follow-up with a phone call within 24-hrs with interested buyers/sellers if you were unable to set the appointment during the open house
- Complete the Buyer Consultation/Listing appointment
